More than half of users abandon threads, meta plans retention hooks


More than half of users abandon the app, so Meta is planning retention "hooks" for Threads. Meta executives are putting a lot of effort into keeping users with their new Twitter rival, Threads.

The application shed the greater part its clients following its tremendous start.

"Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet," CEO Mark Zuckerberg said.

Time to admit another failure?

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