India’s JioCinema streaming platform owned by billionaire Mukesh Ambani has broken the world record for the most-viewed live-stream event. Experts say the service could shake up global players such as Netflix, Disney and Amazon, which currently dominate the Indian market.[RT]
The platform reportedly drew more than 32 million simultaneous viewers for this week’s final of the 16th edition of the Indian Premier League (IPL) cricket tournament. Disney+ Hotstar previously held the rights to stream the matches.
In April, the company’s studio arm announced it would be spending over $240 million to produce more than 100 movies and TV shows in Indian languages. Analysts say that India’s streaming market is growing rapidly and has enormous potential in a country of more than 1.4 billion people.
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